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Digital Marketing

71344

  • Level 7
  • 20 Credits
  • 0.1667 EFTS
  • Delivery type:
    Online only
  • Course duration: 16 weeks
  • Course cost:
    $890 NZ Domestic
    $2,104 NZ International
  • Workload - Approximately 13 hours per week
  • Prerequisites
    Contact us to check your prerequisites
  • Availability
    Monthly course availability for upcoming periods
    Not available
    Aug
    		2027 Not available
    Jan
    		Not available
    Feb
    		Not available
    Mar
    		Not available
    Apr
    		Not available
    May
    		Not available
    Jun
    		Not available
    Jul

Today’s informed, connected and empowered customers and the increasing choice of media and technologies are posing a host of challenges for organisations to attract, retain and expand their customer base and sales turnover.

Students who successfully complete this course will be able to

  • Analyse opportunities, challenges and risks associated with digital marketing
  • Discuss online buyer behaviour and how to engage with and respond to online customers and target markets
  • Analyse the power of online communities and how to use them effectively
  • Explore and evaluate key technologies, techniques and processes available for attracting and retaining customers and markets from the online environment
  • Integrate online marketing strategies with offline strategies
  • Plan digital marketing strategies and recommend suitable implementation techniques and performance measures.

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Computer and internet requirements

This course is delivered online, so you will access the course and do your study online, which generally includes reading and doing activities, watching videos, downloading content, and writing and submitting assessments online.

For online learning you need:

  • Access to a laptop or desktop computer
  • Reliable broadband internet and a data plan

Find out more about online learning

If you are unsure if your current computer or internet access will allow you to study online please contact us.

How to apply

Apply to study a programme

You can study this course as part of any of the programmes listed below.

Click on a tile to go the programme information, including the entry requirements and how many courses you'll need to do to complete the programme.

From there you click 'Apply now' and start your study journey.