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Academic level: Level 7
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Programme credits: 60 Credits
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Delivery method: Online study
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Programme cost:$2,320 NZ Domestic
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Student loan - <p>This programme can only be studied part-tim
The Graduate Certificate in Marketing is just the stepping stone if you want to go further in your marketing career.
It will provide you with a with a broad overview of the marketing function and more advanced knowledge in two marketing specialisations. All you need to get started is an undergraduate degree*.
When you achieve this qualification you will have advanced knowledge and experience of
- the marketing function within organisations
- consumers and segmentation
- marketing strategy, planning and research
- Advanced knowledge of 2 of your chosen disciplines from these 3 listed
- marketing management
- marketing research, and
- digital marketing.
*If you have successfully completed the Bachelor of Business with Open Polytechnic you are unable to enrol in this programme.
Employment pathways
Graduates will have a better understanding of knowledge and skills for a marketing or management role. They will be able to apply those skills and knowledge directly in their workplace.
Academic pathways
The Graduate Certificate is the first step towards progression to the Open Polytechnic’s Graduate Diploma in Marketing
The Graduate Certificate in Marketing will provide students who have a degree with the pre-requisite knowledge required to undertake post graduate study in a business related discipline.
