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Marketing Research

71343

  • Level 7
  • 20 Credits
  • 0.1667 EFTS
  • Delivery type:
    Online only
  • Course duration: 16 weeks
  • Course cost:
    $890 NZ Domestic
    $2,104 NZ International
  • Workload - Approximately 13 hours per week
  • Prerequisites
    Contact us to check your prerequisites
  • Availability
    Monthly course availability for upcoming periods
    Not available
    Aug
    		2027 Not available
    Jan
    		Not available
    Feb
    		Not available
    Mar
    		Not available
    Apr
    		Not available
    May
    		Not available
    Jun
    		Not available
    Jul

This online course is for students requiring an understanding of the relationship between marketing research, marketing information and the marketing function.

Students who successfully complete this online course will be able to

  • Understand the role, applications and current practice of marketing research 
  • Evaluate legal, ethical, cultural and industry issues relevant to marketing research and develop appropriate methods to address them 
  • Translate marketing problems into feasible research questions
  • Formulate research objectives and design appropriate research studies to gather marketing information
  • Prepare a marketing research proposal to address a specific marketing problem(s)
  • Undertake a marketing research study, and present a report with recommendations that will help address the specific marketing problem(s).

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Students will also be required to use their own Excel and/or SPSS software.

Computer and internet requirements

This course is delivered online, so you will access the course and do your study online, which generally includes reading and doing activities, watching videos, downloading content, and writing and submitting assessments online.

For online learning you need:

  • Access to a laptop or desktop computer
  • Reliable broadband internet and a data plan

Find out more about online learning

If you are unsure if your current computer or internet access will allow you to study online please contact us.

How to apply

Apply to study a programme

You can study this course as part of any of the programmes listed below.

Click on a tile to go the programme information, including the entry requirements and how many courses you'll need to do to complete the programme.

From there you click 'Apply now' and start your study journey.