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Level 7
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20 Credits
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0.1667 EFTS
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Delivery type:Online only
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Course duration: 16 weeks
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Course cost:$890 NZ Domestic$2,104 NZ International
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Workload - Approximately 13 hours per week
This online course covers analytical skills in marketing management, with particular emphasis on situation analysis, marketing strategy and planning, and implementation of integrated marketing programmes.
It looks at the role of strategic marketing planning, market analysis, developing marketing programmes, marketing planning and review, and the contemporary marketing environment and issues.
What you will learn
When you complete this course you will be able to:
- evaluate marketing management theories and tools
- conduct in-depth situational analysis in the context of contemporary marketing management
- apply financial problem-solving techniques to marketing opportunity analysis
- develop sales and market forecasts using situational analysis information
- formulate marketing objectives and strategies
- formulate marketing mix programmes to support the choice of marketing strategy
- analyse key steps of a marketing planning process and discuss the barriers to successful marketing implementation
- prescribe and justify control systems for effective implementation of marketing strategies.
For more information watch the course introduction video below.
Assessment
100% internal assessment
Textbooks
No textbooks are required for this course
Computer and internet requirements
This course is delivered online, so you will access the course and do your study online, which generally includes reading and doing activities, watching videos, downloading content, and writing and submitting assessments online.
For online learning you need:
- Access to a laptop or desktop computer
- Reliable broadband internet and a data plan
Find out more about online learning
If you are unsure if your current computer or internet access will allow you to study online please contact us.