Introduction to Communication, Advocacy and Marketing

The role of digital technologies in communication will be examined, and you will analyse types of  communication in a range of contexts, and practice different modes of communication using digital technologies.

The course will also introduce you to advocacy and marketing principles and practices.

For more information watch the course introduction video below.

Students who successfully complete this course will be able to

• Explain core communication theories, and discuss how information and communication technologies enable communication.
• Identify, analyse and create different types of communication commonly used within organisations.
• Apply advocacy and marketing principles to communication scenarios.

Course content

Communication theory

• An introduction to communication models and theory, including interpersonal and organisational communication

Communication in organisations

• A range of real-world writing/communication students may encounter to read or write or revise while working in organisations (this may include policies, plans, business cases, reports, presentations, lesson plans, web and social media, instruction, CVs/applications/ interviews, podcasts, videos, meetings, networking and collaboration)
• An examination of communication enhancing tools and technologies and how they can be applied e.g. social networks, blogs, apps, cloud storage, open source software, devices
• Analysing communication effectiveness

Advocacy, marketing and promotion

• An introduction to core advocacy and marketing principles, theories and practices
• How advocacy, marketing and promotion is undertaken for products, services, programmes and events targeting diverse clients and communities. This may include writing for the web and social media, developing training guides and newsletters

Assessment

100% internally assessed

Textbooks

No textbooks are required for this course

Computer and internet requirements

This course is delivered online, so you will access the course and do your study online, which generally includes reading and doing activities, watching videos, downloading content, and writing and submitting assessments online.

For online learning you need:

• Access to a laptop or desktop computer
• Reliable broadband internet and a data plan

Find out more about online learning

If you are unsure if your current computer or internet access will allow you to study online please contact us.