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Introduction to Public Relations

72180

  • Level 5
  • 20 Credits
  • 0.1667 EFTS
  • Delivery type:
    Online only
  • Course duration: 16 weeks
  • Course cost:
    $890 NZ Domestic
    $2,104 NZ International
  • Workload - Approximately 13 hours per week
  • Availability
    Monthly course availability for upcoming periods
    Not available
    Aug
    		Not available
    Sep
    		Not available
    Nov
    		Not available
    Dec
    		2027 Not available
    Jan
    		Not available
    Feb
    		Not available
    Mar
    		Not available
    Apr
    		Not available
    May
    		Not available
    Jun
    		Not available
    Jul

Building on a foundation of core communication concepts and practices, this course will introduce you to a range of professional communication issues and responsibilities, including media, community, government and investor relations.

Working on the understanding that much of today’s professional communication takes place in electronic environments, you will learn how to design, implement and measure communication projects and programmes. The emphasis is on stakeholder-based approaches, both inside and outside the organisation.

Topics covered include:

  • concepts of and roles within professional communication
  • scope and framework of public relations
  • situation analysis
  • objectives and measurement of communication effectiveness
  • public relations strategy and tactics
  • resource plans and ethics.

Assessment

This course is 100% internally assessed.

Textbooks

There is a textbook needed for this course. Go to our textbook page for more information.

Textbooks

Computer and internet requirements

This course is delivered online, so you will access the course and do your study online, which generally includes reading and doing activities, watching videos, downloading content, and writing and submitting assessments online.

For online learning you need:

  • Access to a laptop or desktop computer
  • Reliable broadband internet and a data plan

Find out more about online learning

If you are unsure if your current computer or internet access will allow you to study online please contact us.

How to apply

Apply to study a programme

You can study this course as part of any of the programmes listed below.

Click on a tile to go the programme information, including the entry requirements and how many courses you'll need to do to complete the programme.

From there you click 'Apply now' and start your study journey.

Apply to study this course

If you would like to study just this course and not enrol in a certificate, diploma or degree you can apply here.

Learn more about course only study