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Special Topics in Marketing

71345

  • Level 7
  • 20 Credits
  • 0.1667 EFTS
  • Delivery type:
    Online only
  • Course duration: 16 weeks
  • Course cost:
    $890 NZ Domestic
    $2,104 NZ International
  • Workload - Approximately 13 hours per week
  • Prerequisites
    Contact us to check your prerequisites
  • Availability
    Monthly course availability for upcoming periods
    Not available
    Aug
    		2027 Not available
    Jan
    		Not available
    Feb
    		Not available
    Mar
    		Not available
    Apr
    		Not available
    May
    		Not available
    Jun
    		Not available
    Jul

This online course will explore specific contemporary and significant issues and topics in the field of marketing.

On successful completion of this online course students should be able to

  • Appreciate the diversity of marketing contexts and the current state and direction of the marketing practice.
  • Demonstrate the influence of global societal megatrends that are contributing to changes in marketing practices at the organisational and industry levels. 
  • Examine the emergence, relevance, and application of contemporary marketing concepts and contexts
  • Analyse marketing challenges and issues associated with contemporary concepts and contexts 
  • Evaluate and recommend approaches to address challenges posed by contemporary concepts and contexts

Assessment

100% internally assessed

Textbooks

No textbooks are required for this course

Computer and internet requirements

This course is delivered online, so you will access the course and do your study online, which generally includes reading and doing activities, watching videos, downloading content, and writing and submitting assessments online.

For online learning you need:

  • Access to a laptop or desktop computer
  • Reliable broadband internet and a data plan

Find out more about online learning

If you are unsure if your current computer or internet access will allow you to study online please contact us.

How to apply

Apply to study a programme

You can study this course as part of any of the programmes listed below.

Click on a tile to go the programme information, including the entry requirements and how many courses you'll need to do to complete the programme.

From there you click 'Apply now' and start your study journey.