Introduction to Communication, Advocacy and Marketing

The role of digital technologies in communication will be examined, and you will analyse types of  communication in a range of contexts, and practice different modes of communication using digital technologies.

The course will also introduce you to advocacy and marketing principles and practices.

For more information watch the course introduction video below.

Students who successfully complete this course will be able to

• Explain core communication theories, and discuss how information and communication technologies enable communication.
• Identify, analyse and create different types of communication commonly used within organisations.
• Apply advocacy and marketing principles to communication scenarios.

Course content

Communication theory

• An introduction to communication models and theory, including interpersonal and organisational communication

Communication in organisations

• A range of real-world writing/communication students may encounter to read or write or revise while working in organisations (this may include policies, plans, business cases, reports, presentations, lesson plans, web and social media, instruction, CVs/applications/ interviews, podcasts, videos, meetings, networking and collaboration)
• An examination of communication enhancing tools and technologies and how they can be applied e.g. social networks, blogs, apps, cloud storage, open source software, devices
• Analysing communication effectiveness

Advocacy, marketing and promotion

• An introduction to core advocacy and marketing principles, theories and practices
• How advocacy, marketing and promotion is undertaken for products, services, programmes and events targeting diverse clients and communities. This may include writing for the web and social media, developing training guides and newsletters

Assessment

100% internally assessed

Textbooks

No textbooks are required for this course

How to enrol

Before enrolling in this course you need to:

• choose the qualification you will study the course under
• check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.