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Level 5
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20 Credits
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0.1667 EFTS
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Delivery type:Online only
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Course duration: 16 weeks
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Course cost:$890 NZ Domestic$2,104 NZ International
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Workload - Approximately 13 hours per week
Building on a foundation of core communication concepts and practices, this course will introduce you to a range of professional communication issues and responsibilities, including media, community, government and investor relations.
Working on the understanding that much of today’s professional communication takes place in electronic environments, you will learn how to design, implement and measure communication projects and programmes. The emphasis is on stakeholder-based approaches, both inside and outside the organisation.
Topics covered include:
- concepts of and roles within professional communication
- scope and framework of public relations
- situation analysis
- objectives and measurement of communication effectiveness
- public relations strategy and tactics
- resource plans and ethics.
Assessment
This course is 100% internally assessed.
Textbooks
There is a textbook needed for this course. Go to our textbook page for more information.
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.