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Level 7
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20 Credits
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0.1667 EFTS
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Delivery type:Online only
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Course duration: 16 weeks
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Course cost:$890 NZ Domestic$2,104 NZ International
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Workload - Approximately 13 hours per week
This online course will explore specific contemporary and significant issues and topics in the field of marketing.
On successful completion of this online course students should be able to
- Appreciate the diversity of marketing contexts and the current state and direction of the marketing practice.
- Demonstrate the influence of global societal megatrends that are contributing to changes in marketing practices at the organisational and industry levels.
- Examine the emergence, relevance, and application of contemporary marketing concepts and contexts
- Analyse marketing challenges and issues associated with contemporary concepts and contexts
- Evaluate and recommend approaches to address challenges posed by contemporary concepts and contexts
Assessment
100% internally assessed
Textbooks
No textbooks are required for this course
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.