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Level 7
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20 Credits
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0.1667 EFTS
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Delivery type:Online only
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Course duration: 16 weeks
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Course cost:$890 NZ Domestic$2,104 NZ International
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Workload - Approximately 13 hours per week
Today’s informed, connected and empowered customers and the increasing choice of media and technologies are posing a host of challenges for organisations to attract, retain and expand their customer base and sales turnover.
Students who successfully complete this course will be able to
- Analyse opportunities, challenges and risks associated with digital marketing
- Discuss online buyer behaviour and how to engage with and respond to online customers and target markets
- Analyse the power of online communities and how to use them effectively
- Explore and evaluate key technologies, techniques and processes available for attracting and retaining customers and markets from the online environment
- Integrate online marketing strategies with offline strategies
- Plan digital marketing strategies and recommend suitable implementation techniques and performance measures.
Assessment
This course is 100% internally assessed
Textbooks
No textbooks are required for this course
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.