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Level 7
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20 Credits
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0.1667 EFTS
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Delivery type:Online only
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Course duration: 16 weeks
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Course cost:$890 NZ Domestic$2,104 NZ International
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Workload - Approximately 13 hours per week
This online course is for students requiring an understanding of the relationship between marketing research, marketing information and the marketing function.
Students who successfully complete this online course will be able to
- Understand the role, applications and current practice of marketing research
- Evaluate legal, ethical, cultural and industry issues relevant to marketing research and develop appropriate methods to address them
- Translate marketing problems into feasible research questions
- Formulate research objectives and design appropriate research studies to gather marketing information
- Prepare a marketing research proposal to address a specific marketing problem(s)
- Undertake a marketing research study, and present a report with recommendations that will help address the specific marketing problem(s).
Assessment
This course is 100% internally assessed
Textbooks
No textbooks are required for this course
Students will also be required to use their own Excel and/or SPSS software.
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.