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Level 7
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20 Credits
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0.1667 EFTS
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Delivery type:Online only
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Course duration: 16 weeks
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Course cost:$890 NZ Domestic$2,104 NZ International
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Workload - Approximately 13 hours per week
This online course covers analytical skills in marketing management, with particular emphasis on situation analysis, marketing strategy and planning, and implementation of integrated marketing programmes.
It looks at the role of strategic marketing planning, market analysis, developing marketing programmes, marketing planning and review, and the contemporary marketing environment and issues.
What you will learn
When you complete this course you will be able to:
- evaluate marketing management theories and tools
- conduct in-depth situational analysis in the context of contemporary marketing management
- apply financial problem-solving techniques to marketing opportunity analysis
- develop sales and market forecasts using situational analysis information
- formulate marketing objectives and strategies
- formulate marketing mix programmes to support the choice of marketing strategy
- analyse key steps of a marketing planning process and discuss the barriers to successful marketing implementation
- prescribe and justify control systems for effective implementation of marketing strategies.
For more information watch the course introduction video below.
Assessment
100% internal assessment
Textbooks
No textbooks are required for this course
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.