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  • Level 6
  • 20 Credits
  • 0.1667 EFTS
  • Delivery type:
    Online only
  • Course duration: 16 weeks
  • Course cost:
    $890 NZ Domestic
    $2,104 NZ International
  • Workload - Approximately 13 hours per week
  • Prerequisites
    Contact us to check your prerequisites
  • Availability
    Monthly course availability for upcoming periods
    Not available
    May
    		Not available
    Jun
    		Not available
    Jul
    		Not available
    Aug
    		Not available
    Sep
    		2027 Not available
    Jan
    		Not available
    Feb
    		Not available
    Mar
    		Not available
    Apr

This online course will enable you to understand key concepts related to buyer behaviour, and the elements of the marketing communications mix that an organisation can use to communicate with their markets including - advertising, public relations, sales promotions, personal selling, direct and digital marketing. You will be able to analyse various aspects of buyer behaviour and develop integrated communication programmes for specific marketing contexts. 

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

How to apply

Work towards