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  • Level 6
  • 20 Credits
  • 0.1667 EFTS
  • Delivery type:
    Online only
  • Course duration: 16 weeks
  • Course cost:
    $890 NZ Domestic
    $2,104 NZ International
  • Workload - Approximately 13 hours per week
  • Prerequisites
    Contact us to check your prerequisites
  • Availability
    Monthly course availability for upcoming periods
    Not available
    May
    		Not available
    Jun
    		Not available
    Jul
    		Not available
    Aug
    		Not available
    Sep
    		2027 Not available
    Jan
    		Not available
    Feb
    		Not available
    Mar
    		Not available
    Apr

This online course teaches the concepts and techniques of marketing, including how to analyse and process marketing related information to support good decision making.

For more information watch the course introduction video below.

 

This online marketing course is for people requiring an understanding of broad principles and trends in marketing and their application to various organisations.

This online course is suited to  people who are first-time learners of marketing and preparing for careers or skills development in the business area of marketing and general management.

At the completion of this course you will be able to contribute towards marketing planning and marketing activities within an organisation. The knowledge base gained and the skills learned in this introductory course will prepare you to grasp more advanced topics covered in other specialist marketing courses.

Students who successfully complete this course will be able to:

  • Explain the dimensions and progress of marketing
  • Analyse the influence of the marketing environment on business activities
  • Demonstrate an understanding of the concepts of consumer behaviour, marketing research, information systems, segmentation and target marketing
  • Demonstrate an understanding and application of marketing mix and strategy principles and how they relate to marketing planning.

Assessment

Assessment for this course is:

  • 60% internally assessed
  • 40% exam.

For more information, including and a full list of exam times see our exam information:

Exam dates and venue information

Assessment for this course includes an examination

Open Polytechnic will, subject to you meeting the entry requirements for this course/programme, enrol you in this course.

Your enrolment in the course means that you should expect to complete an in-person examination.

Find out more

 

Textbooks

No textbooks are needed for this course.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

How to apply

Work towards

Apply to study this course

If you would like to study just this course and not enrol in a certificate, diploma or degree you can apply here.

Learn more about course only study